Purpose of the Programme

This training course is designed to help leaders develop the necessary skills to effectively sponsor change within their organisation. Participants will learn how to create a compelling vision, engage stakeholders, and communicate the benefits of change in order to drive successful adoption.

Specific Learning Outcomes

  • Understand the role of a change sponsor and their responsibilities in driving successful change adoption.
  • Develop a compelling vision for change that engages and motivates stakeholders.
  • Identify and engage key stakeholders and build a coalition of support for change.
  • Communicate the benefits of change to various audiences and overcome resistance to change.
  • Develop sponsorship plans and metrics to track progress and ensure successful change adoption.

Benefits of Attendance

  • Develop leadership and sponsorship skills necessary to drive successful change adoption.
  • Gain a deeper understanding of the role of a change sponsor and their responsibilities.
  • Learn strategies to effectively communicate the benefits of change and overcome resistance.
  • Develop a sponsorship plan to track progress and ensure successful change adoption.
  • Network and collaborate with other leaders facing similar change management challenges.

Programme Detail / Outline

Introduction to Change Sponsorship

  • Overview of the role of a change sponsor
  • Responsibilities of a change sponsor
  • Difference between a sponsor and a champion

Developing a Compelling Vision for Change

  • Understanding the importance of a vision for change
  • Developing a clear and compelling vision statement
  • Communicating the vision to stakeholders

Engaging Stakeholders and Building a Coalition of Support

  • Identifying key stakeholders and their needs
  • Building a coalition of support for change
  • Overcoming resistance to change

Communicating the Benefits of Change

  • Identifying different communication channels
  • Tailoring communication messages to different audiences
  • Overcoming communication barriers

Developing Sponsorship Plans and Metrics

  • Developing a sponsorship plan to drive successful change adoption
  • Identifying key metrics to track progress and ensure successful change adoption
  • Reviewing and adjusting sponsorship plans based on feedback

Duration and delivery

This delivery of our programme is available online and is designed to accommodate the busy schedules of today’s professionals! 


Don’t get stuck online for eight hours a day! Our Change Sponsorship (Enabling Successful Change Adoption Through Leadership and Sponsorship Skills) programme is conducted through several workshops over two weeks. 


The programme is delivered through a flexible combination of self-study and virtual facilitator-led sessions. We use a combination of presentations, “lectures”, case studies, videos, group discussions, and hands-on exercises. Participants will also have access to online resources and materials to support their learning and development.


Upon registration you will receive a link to access the online programme material which you can work through at your own pace. There are five modules, and most participants find that one hour each week is all that is required to keep pace.


In addition, our cohort meets online once each week for a 2-hour for a facilitator-led session. These sessions elevate your learning experience by bringing together the cohort, and the Change Capabilities facilitator / SME, to discuss that week’s module and work through the content collaboratively.

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